Protect Your Investment

It is that time of the year again where we are all feeling the need for a CHANGE!!!
I love it! We are toning down summer blonde and adding in deep rich chocolates, violets, coppers and rose golds…honestly my fav time of the year as a hair stylist. Here is the thing, by now you know that booking an appointment at an Aveda salon means all of the pampering and comforting tea a gal can ask for but it also means spending a good amount of money on your hair color. The most we do is offer a solution to insure that your color lasts the next 6-8 weeks before that pesky “tinsel” starts to poke out again or the color inevitably loses its newness.
When you buy a car, a house, or a diamond you invest in insurance to protect those purchases. Likewise, when you spend your hard earned money on your hair! We want to insure that it lasts too! This month’s blog will teach you easy steps on how you can “Protect Your Investment!” The best way to do this is by investing in the right products and following a few easy steps! Take a deep breath because….good news it’s not going to add anything too overwhelming into your already crazy schedule!

1. Color Protecting Products-AVEDA has soooo many of these! I love all of the options we have for shampoo and conditioners that won’t strip out all of the hard work I just did leaving you sad and needing adult bevies.
   1. Color Conserve Line-the best when it comes to protecting your investment but not the only option!!!
   2. Smooth Infusion-you don’t have to choose between color safe and humidity defense because with AVEDA products you can have your cake and eat it too!!
   3. Pure Abundance –color safe with a ton of volume.
   4. Damage Remedy-if you need a little repair with your color safety.
   5. Cherry Almond-smells ahhhmazing.
   6. Dry Rememdy-for those winter months.
   7. Invati-helps with hair loss and actually works.
   8. Be Curly-tame those wild tresses while keeping your color brilliant.

These are the main color protecting shampoo and conditioners and Aveda is currently reformulating Shampure to be more color protecting also!!

1. Using cool water: Sounds fun right? Not so much but…Imagine swimming in a refreshing lake while you are shampooing and maybe it won’t be so torturous. Using hot water to rinse your shampoo and conditioner out can cause your color to fade faster as the warm water opens up the cuticle of your hair letting color molecules slip out. I’m not saying you need to spend your whole shower in the “refreshing lake” just turn the knob down a little while you are rinsing your hair! It is actually really healthy for your hair and skin, Tightening up your tresses cuticle and your skins pores!
2. STOP shampooing so often. Period. Just stop. When did people get so crazy about shampooing anyways, It’s crazy. For those of you who say you could never do this…yes you can, That is why they invented dry shampoo. It takes a little while for your hair to get the picture but after a while it resets and will be healthier in the end. Just in case your aren’t convinced here are the benefits of not washing so often:
   1. Your color lasts longer.
   2. Your wallet stays fuller because you aren’t using so much product.
   3. You have an extra half hour to an hour each day. If that benefit alone doesn’t change your mind then I don’t know about you….
   4. Your hair is healthier because you aren’t continuously stripping out all of the natural oils. Your hair will reset and learn to not overproduce oils to make up for all of the oils you are always washing away!
   5. Dry shampoo smells AH-MAZING.
3. Use a thermal protectant such as Damage Control and don’t overuse your hot tools.

 
See! Not too bad right. None of these add any time to your day, in fact they can decrease the time you are spending primping. You are welcome!
 
Hope you enjoyed my insurance tricks to keep your color fresh as long as possible! Let us know if you have tried any of these tips! We would love to hear from you.

XO, 

Ash