"It's our privilege to give you more. As a loyal pure privilege member, you'll be able to choose from seven  tiers of nurturing rewards."

CULTIVATE REWARDS POINTS WITH EACH PURCHASE
Earn points for special gifts, spa treatments, and more!

Pay a $10 one-time fee to join and receive:
-Double points on enrollment fee and first purchase
-Points on ALL Aveda product purchases*
-Receive a birthday gift valued at $23
-Participate in double reward point offers
-Exclusive offers and special access
*Spend $1 on Aveda products and earn 10 Pure Privilege Points.